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Smarter Media Investments by Ocean Media

BETTER. FASTER.

CLIENT RESULTS, GUARANTEED.

CLIENT RESULTS, GUARANTEED.

Empower Ocean is a technology-enabled media investment firm.
We treat media spend as capital deployment, not a cost center, and we hold ourselves accountable to incremental revenue and enterprise value, not just campaign impressions.

We’re built to move fast, measure what matters, and prove the return on every dollar we touch. Not at the end of a campaign. In real time.
Contact Us
BETTER. FASTER.
CLIENT RESULTS, GUARANTEED.
Empower Ocean is the first cultural velocity + capital discipline media company.
We are a technology enabled media investment firm, built to out-buy, out-think, and outperform traditional media agencies. If marketing is capital deployment, then we must be accountable to capital return. That means we don’t just report performance metrics. We tie media investment to incremental revenue, margin durability, and enterprise value creation.
Contact Us

BOLD LEADERSHIP

Our team blends decades of media and technology expertise with cultural vision and creative audacity guiding the company’s mission to outperform expectations.

Ashlee Clarke
CEO & Co-Chairwoman

Chris Clarke
Executive Chairman
MEET THE TEAM
Ashlee Clarke
CEO & Co-Chairwoman
Chris Clarke
Executive Chairman
MEET THE TEAM

ACTIVE CLIENT PORTFOLIO

logo-client-realtor
JD_Sports_logo-2 copy
jockey_logo-copy120
just capital copy2
Bank-of-America_idZSNC7EK__0-copy-4
Rakuten_idZrx4UxGb_3
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Insurify2
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BetMGM189
Mint mobile logo
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logo-client-CarGurus
logo-client-Clear3
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GreenShield Logo (CNW Group/GreenShield)
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id8izqxyD4_logos copy2
Depop_id39x_2bFl_1 copy4
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Sprouts Farmers Market_idi0I6_ZgV_1_190
Weber Grills_idrDFxB__2_0_140
Guitar Center_idzzg8sP1n_1 copy
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SCALE BUILT OVER DECADES.
DESIGNED FOR NOW.

SCALE BUILT OVER DECADES

DESIGNED FOR NOW.

Formed by the combination of Empower Media (41 years) and Ocean Media (30 years), we’ve created one of the largest independent media investment firms in the U.S. We are your technology-powered growth partner at the intersection of media, entertainment, and culture. With 400 professionals across New York, Los Angeles, Chicago, and Palm Beach, and $1.5B+ in combined media billings, we offer efficiencies of scale with the responsiveness and focus of brand specialists across QSR, retail, CPG, services, and growth brands.

An innovative, holistic approach that​

drives results.

An innovative, holistic approach that​

drives results.

An innovative,
holistic approach that
​

drives results.

Managing media investments across all platforms and devices

Managing media investments across all platforms and devices

Learn more
CTV / OTT
Television
Audio / Podcasts
Digital
Social
Mobile
CTV / OTT
Television
Audio / Podcasts
Digital
Social
Mobile
Learn more

SUPERIOR RESULTS

added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.
0 %
  • 24
  • %
added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.
See case study
incremental holiday revenue
$ 0 M
  • $
  • 133.48
  • M
incremental holiday revenue
See case study
YoY Revenue Growth
+ 0 %
  • +
  • 29
  • %
YoY Revenue Growth
See case study
BetMGM white logo
OOH Campaign Total Impressions
0 M
  • 157.4
  • M
OOH Campaign Total Impressions
See case study
Search Lift
0 %
  • 5,137
  • %
Search Lift
See case study
Increase in Overall Traffic and Key Metrics
0 %
  • 56
  • %
Increase in Overall Traffic and Key Metrics
See case study
added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.
0 %
  • 24
  • %
added value on the Radio buy when live DJ reads with true authenticity sharing Lainey’s love of Whataburger. Invaluable Added Value.
See case study
incremental holiday revenue
$ 0 M
  • $
  • 133.48
  • M
incremental holiday revenue
See case study
YoY Revenue Growth
+ 0 %
  • +
  • 29
  • %
YoY Revenue Growth
See case study
BetMGM white logo
OOH Campaign Total Impressions
0 M
  • 157.4
  • M
OOH Campaign Total Impressions
See case study
See all case studies

ENTERTAINMENT MEDIA

COACHELLA

JD Sports’ connection to culture was deepened when we brokered a partnership with Interscope Records for its highly coveted Coachella weekend event. The collaboration featured a JD Sports gifting suite, placing the brand directly in front of influential artists, creators, and cultural tastemakers during one of the year’s most talked-about entertainment moments.

https://empowerocean.com/wp-content/uploads/2026/06/Interscope-Capitol-Coachella-Party-2026-Sizzle-Reel-JD-Sports_2.mp4

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ED SHEERAN

Ed Sheeran gave an unprompted shoutout to Whataburger on the popular “Call Her Daddy” podcast. He claimed, “Whataburger bangs the most” of any burger in the U.S.

This was done without any official sponsorship by the brand.

https://empowerocean.com/wp-content/uploads/2026/05/ed-sheeran.mp4

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EVA LONGORIA

On TikTok, actress Eva Longoria detailed the specifics of her glowing love for the Whataburger brand. Unprompted, she declared: “Doesn’t Whataburger just make everything better…”

Her testimonial and enthusiastic love of the brand was unpaid and unsolicited.

https://empowerocean.com/wp-content/uploads/2026/05/evalongoria.mp4

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

SATURDAY NIGHT LIVE

In a Saturday Night Live sketch featuring Matt Damon and Sarah Sherman, Whataburger was organically referenced during a comedic exchange, further highlighting the brand’s growing presence within pop culture and entertainment.

Like the strongest modern brand moments, the mention was completely unpaid and unsolicited.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

DYLAN SCOTT

Build upon the growing stardom of Dylan Scott to bring love of Jockey Outdoors to the next generation of country music fans.

https://empowerocean.com/wp-content/uploads/2026/05/JOCKEY-x-DYLAN-SCOTT.mp4

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

JAMES CAMERON

We embed technical brands in cultural entertainment moments— like TE Connectivity’s Alita: Battle Angel partnership—driving 15.5M impressions, 16M TikTok views, and 7,130 new contacts while positioning the brand as innovative and forward- thinking.

https://empowerocean.com/wp-content/uploads/2026/05/Alita_Case_Study_Final_1.mp4

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Don't Take Our Word For It...

Don't Take Our Word For It...

priceline.com logo
Ocean Media has been a key partner over the past two decades. Their data driven media approach allows us to execute strategic and efficient media buys. We are very proud of what has been accomplished together since Priceline’s launch in 1998.
Brett Keller, CEO of Priceline
Brett Keller

CEO, Priceline 

BetMGM logo
Ocean Media’s team has been absolutely, core to our success. They understand our business and our ambition, the hyper-competitive media market in our category, and the complexity of managing what is a different customer proposition in every state.
Matt Prevost, CFO of BetMGM
Matt Prevost

Chief Revenue Officer, BetMGM

Purple Mattress
In an ever-changing media landscape, we were thrilled Ocean Media manages our business with collaborative cross functional media experts, allowing us to tap into different skills sets to deliver innovative omnichannel marketing solutions.
Cheryl DeGrasse - vice president of purple.com
Cheryl DeGrasse

Vice President of Acquisition & Retention, Purple.com

Mint mobile logo
I’ve never purchased broadcast like this before. Ocean wraps the fundamentals of smart media planning with spot-level performance to optimize spend. We’re continuously testing creative, daypart, network, and programming. Start with a target, and let performance and analytics drive the optimization. Incredible!
Aron North, CMO Mint Mobile
Aron North

CMO, Mint Mobile

I’ve worked with the team at Ocean Media for over ten years, bringing them from one brand to the next. They are true business partners who bring strategic and performance rigor to our brand building. The team constantly analyzes our buys and brings forward new opportunities to ensure every dollar is working as hard as possible to meet our objectives. We respect and challenge each other and the result has been a great partnership that’s helped build high performing brands.
Rachel Mahoney, SVP Marketing and Brand Strategy, Vroom
Rachel Mahoney

CMO, Shutterstock

From our extraordinary creative to laser-focus media plans generated by our agency team, we have not only primed the pump. we are in full acceleration mode.
Gil Phipps

Former CMO of Sprouts

Empower really immerses themselves in our business and they push us creatively. I always get the “A” team!
Mark Fedyk

President & COO, Jockey

The Empower Ocean Media Group team deeply understands our business and goals, and have translated that into a highly effective media strategy. Their ability to stay focused on long-term goals while remaining flexible and dynamic in execution has been a huge asset, and we’ve appreciated the hands-on partnership along the way.
Lauren Sutkowski

Director of Brand Marketing, Insurify

AWARDS & ACCOLADES

CIMA
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#LiveEMPOWERED

#LiveEMPOWERED

Digital Out-Of-Home (DOOH) is no longer an emergin Digital Out-Of-Home (DOOH) is no longer an emerging piece of the out of home landscape. It is becoming a core part of how brands reach consumers in the real world.
The appeal is clear: digital screens combine the scale and visibility of OOH with the flexibility to change creative, respond to conditions and activate against data in real time.
For advertisers, that means more than simply replacing static billboards with digital screens. It creates opportunities to make OOH more responsive, relevant, and connected to the rest of the media plan.
Empower Ocean’s Aileen Reyes, Director, Media Investment, Local, discussed why the continued growth of DOOH matters.
Political spending doesn’t just compete for attent Political spending doesn’t just compete for attention. It competes for media inventory.
With corporate political contributions already at a record $646 million and total 2026 political advertising projected to reach $11.6 billion, the pressure on local media markets is building. Broadcast TV remains the largest piece of the political mix, while CTV continues to grow, creating more competition for the same audiences and premium inventory commercial advertisers are trying to secure.
As we move closer to Election Day, the challenge for brands isn’t simply finding inventory. It’s anticipating where demand will tighten and building enough flexibility into the plan to respond.
Empower Ocean’s Christine Oakley, Director, Media Investment, Local, looks at why political spending needs to be treated as a media planning variable, not a last-minute buying problem.
Weather has always been a contextual signal. But w Weather has always been a contextual signal. But what if it could tell us something about what a consumer is likely to do next?
AccuWeather’s targeting capabilities go beyond current conditions, using first-party weather triggers, location data, and behavioral indices around things like driving, outdoor activity, cold and flu, and indoor entertainment. That creates an opportunity to reach people when the conditions around them make a message more relevant.
For advertisers, the bigger opportunity may be treating weather as a signal of intent, not simply the environment surrounding an ad.
Empower Ocean’s Taylor Reynolds, Director, Digital Media, takes a look at how weather triggers and branded content can create more timely media experiences. #LiveEmpowered #Weather #Media #Advertising #Targeting
Virtual concerts were once the novelty. Now, gamin Virtual concerts were once the novelty. Now, gaming platforms are becoming something more interesting: persistent venues where fans can discover, play, create and experience music together.
From Fortnite Festival and Roblox to GTA Online and Beat Saber, music is increasingly being built into the experience itself rather than simply streamed into it. That creates new ways for artists and brands to engage audiences through gameplay, virtual worlds, artist integrations and social experiences.
The opportunity is shifting from sponsoring a moment to creating something fans actually want to enter, participate in and return to.
Empower Ocean’s Gordon Agunobi, VP, Media Investment, looks at how gaming is changing where fans experience music.
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News and insights

The Brands That Win Culture Aren’t Chasing It

  • October 16, 2026

The Era of the Defensible Decision

  • September 28, 2026
view all news and insights

Let your brands

GROW FEARLESSLY

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